I’ve got 10 years in email marketing, from every angle there is, most of them solo or on lean teams. From ghostwriting for a copywriter you might have heard of, running my own solo program, heading up a department at an ESP during Covid times, strategizing for 16 DTC brands at a time at a marketing agency, to burning a nonprofit's email program to the ground just to rebuild it into their best one yet. With millions in revenue generated and emails sent to tens of millions of subscribers, I believe email marketing is an art and a science, equal parts creativity and best practices, best served under twinkly lights and with a fresh cherry coke zero.